“Turning Your Product Package into a Cost-effective Mobile Marketing Tool”
BrandGuard develops marketing platforms that convert product-packaging into an interactive promotional point, delivering trust, animated product information and sales promotions directly to customers’ mobile phone. Using various tagging technologies, packages are scanned to deliver eye-catching display of authentication certificates, animated product information and related digital campaigns – mobile-coupons, cross-sell banners and an opportunity to register and join a loyalty program
Solution at a Glance
BrandGuard develops marketing platforms that convert product-packaging into an interactive promotional point, delivering trust, animated product information and sales promotions directly to customers’ mobile phone. Using various patent-pending tagging technologies, packages can be scanned by a mobile phone and deliver eye-catching display of authentication certificates, animated product information and related digital campaigns, including QR-coupons, cross-sell banners and forms allowing customer to register and join a loyalty programs and prize-carrying games. The system is built on a reliable Cloud-based infrastructure, and will adopt Blockchain technology in 2019, in order to enhance the information-sharing and inter-trust between participants in the distribution chain.
BrandGuard offers two types of digital marketing systems, one targeting manufacturers while the other focuses on the needs of resellers.
BrandGuard for Manufacturers manages serialization of products at the manufacturing facilities and tracking its distribution based on printed or NFC-based tags. A mobile marketing sub-system allows teams to build associated product info and mobile campaigns screens. Optionally, they can add mobile registration to the brand’s loyalty programs.
BrandGuard for Reseller: A new edition of the solution to be launched in 2018, focuses on the needs of resellers, allowing them to add serialization and mobile campaigns to any brand they carry.
Customer Challenges and Benefits
Modern marketing requires multiple channels to be managed in parallel, taking advantage of any touch point with the ever more sophisticated customer. Product printed packaging, while being a basic touchpoint, has limited ability to communicate the Brand’s advantages and uniqueness, unless it is extended with digital technology. BrandGuard’s solutions enable such extension cost effectively, opening up unlimited possibilities and enhancing the Brand’s or reseller’s ability to engage customers and deliver new messages direct to today’s most important communication tool – the mobile phone. One simple scan invokes colorful, animated display that strengths trust, promotes the brand and allows accurate cross-selling.
Unique Selling Points and Differentiators
Patented Method to convert regular QR-coding into a safe anti-counterfeiting measure: Using Cloud Intelligence and breakthrough mobile-browser based aggregation on purchasing point behavior, BrandGuard converts QR-codes, assumed by most of the industry as a non-safe serialization method into a cost-effective system providing high degree of identification success.
Widgets-based Mobile Marketing system targeting requiring no programming and no installation: Authentication and Product Info delivered through specialized mini-sites build by the customer team – no programming needed, no installation by end users (scan and use).
Serialization for Resellers: A new patent-pending system targeting resellers authentication and marketing needs (details available under NDA)
Company References and Strategic Partners
BrandGuard has been serving Wineries and New-Age cosmetics manufacturers from Israel, since the launch of its BrandGuard for Manufacturers’ solution.
The company is partnering with NXP Semiconductors to implement its second-generation system and take advantage of NXP’s latest NFC technology to provide accurate, safe and easy to use tagging.